‘People Also Search For’: A Must-Have Tool for SEO Success

people also search for tool in laptop

Oh, joy! Another day of trying to improve your website’s SEO. Because what’s more exciting than optimizing your content for search engines, am I right? But wait, don’t despair just yet—I’ve got a hot tip for you: the “People Also Search For” (PASF) feature.

Yes, that’s right. Google’s way of saying, “Hey, we know you’re lost and confused, so here are some related search queries to make you feel even more overwhelmed.” But hey, we can’t blame them—they’re just trying to be helpful, right?

In all seriousness, PASF can actually be a valuable tool for improving your SEO strategy. By understanding what related search queries users are looking for, you can optimize your content to better meet their needs and attract more traffic to your site.

So, if you’re ready to dive into the world of PASF, buckle up and let’s explore how to use this feature to your advantage. Don’t worry, at the end, it will all make sense.

What is “People Also Search For”?

You may have seen this little gem on Google’s search results page, where it suggests related search queries based on the user’s initial search query. It’s kind of like having a personal assistant who finishes your sentences for you, but with search terms instead of words.

But wait, there’s more! If you’re feeling extra curious, you can also check out “People Also Ask” (PAA), which displays commonly asked questions related to the user’s search query. It’s like a never-ending game of Q&A with your audience, and who doesn’t love that?

By analyzing both PASF and PAA, you can gain valuable insights into the topics and keywords that are most relevant to your audience. So if you’re ready to dive into the world of related search queries, let’s get started and see what juicy insights we can uncover!

Why is “People Also Search For” important for SEO?

Ah, the million-dollar question – why on earth is “People Also Search For” (PASF) important for SEO? Well, my dear friend, let me break it down for you.

PASF is like a secret code that gives you valuable insight into related search queries that your target audience is interested in. And let’s be real, who doesn’t love a good secret code?

By looking at these suggestions, you can find patterns and trends in how users act and use that information to make your content more relevant to the keywords and phrases that your audience is most interested in.

It’s like a game of cat and mouse, except you’re the cat and your audience is the mouse. Fun, right?

people also search for cat and mouse

So, if you’re ready to crack the code and outsmart your audience, it’s time to start analyzing those PASF suggestions. Who knows, maybe you’ll even become a Master of SEO optimization. Hey, a girl can dream, can’t she?

How to use “People Also Search For” to improve your SEO

4 Steps to Improve Your SEO with  'People Also Search For'

Ready to dive into the nitty-gritty of using “People Also Search For” (PASF) to boost your SEO game? Let’s get started!

First things first, enter your target keywords into Google and analyze the PASF and “People Also Ask” (PAA) suggestions that pop up. This will give you an idea of related search queries that your audience is interested in.

Next, incorporate those related search queries into your content. Use them in your headlines, subheadings, and sprinkle them throughout your content. This will help improve your rankings in search results and attract more traffic to your site.

Another tip is to use PASF to optimize for featured snippets – those nifty little blurbs of information that appear at the top of the search results page. By using PASF to identify commonly asked questions, you can optimize your content to appear in featured snippets and capture more clicks.

Finally, don’t forget to use Google Search Console to analyze PASF data. This free tool allows you to view data related to your website’s performance in search results, including PASF data. By analyzing this data, you can get a better understanding of the related search queries that are driving traffic to your website and optimize your content accordingly.

Tools for exploring “People Also Search For”

There are several tools available that can help you explore PASF and identify related search queries. Here are a few to consider:

Google Autocomplete

Google Autocomplete is a feature that suggests search queries as you type in the search bar. This can be a great way to get insight into the related search queries that Google suggests for your target keywords.

google autocomplete feature

Answer The public Tool

Answer the Public is a free tool that provides insights into the questions people are asking about a particular keyword. This can be a great way to identify related search queries and to optimize your content for featured snippets.


SEMrush is a comprehensive SEO tool that provides a wide range of features, including the ability to analyze PASF data. This can be a great way to get insight into the related search queries that are driving traffic to your website, and to identify new opportunities for content creation.

How to find highest searched keywords (Free)

Ah, the holy grail of SEO – finding the highest searched keywords. Who doesn’t love a good treasure hunt? Well, my friend, you’re in luck. There are a few ways to find those golden keywords that people are searching for like crazy.

One way is to use Google’s Keyword Planner tool. It’s like a crystal ball that tells you exactly what people are searching for and how often. Just enter your target keywords and voila – a list of related keywords and their search volumes.

Another sneaky trick is to spy on your competition. Check out their website and see what keywords they’re using. You might just uncover a few gems that you hadn’t thought of.

And finally, don’t forget to use good old-fashioned common sense. Think about what your audience would search for and use those keywords in your content. After all, who knows your audience better than you do?

So go forth, my friend, and start hunting for those high searched keywords. Happy treasure hunting!

Is it worth trying to rank in ‘People Also Ask’ boxes?

  • Optimizing your content to rank in “People Also Ask” (PAA) boxes is the most enjoyable thing you could do for your SEO.
  • It’s like the Hunger Games, but with keywords and content instead of bows and arrows.
  • You’ll get the thrill of competing with countless other websites for those few precious spots in the PAA boxes.
  • And let’s not forget the joy of spending hours optimizing your content to provide clear and concise answers to commonly asked questions related to your target keywords.
  • But hey, if you do manage to rank in a PAA box, you’ll get to bask in the glory of establishing your brand as an authority in your industry and increasing brand awareness.
  • Because who needs sleep or free time when you can spend all your waking hours optimizing your content for PAA boxes?
  • So go ahead, give it a shot. The satisfaction of ranking in a PAA box will be totally worth the effort, right?


What are “most people searching for”?

People search for a wide range of things on Google, including information on news, entertainment, sports, health, and more. The most popular searches often depend on current events and trends.

What is “People Also Asked on Google”?

People Also Asked (PAA) is a feature on Google’s search results page that displays commonly asked questions related to the user’s search query. PAA is similar to People Also Search For (PASF), which suggests related search queries to users based on their initial search query.

Where is “People Also Search For”?

“People Also Search For” is a feature on Google’s search results page that is located near the bottom of the page, below the organic search results and ads.

How do you see what “People Also Searched For” on Google?

To see what “People Also Searched For” on Google, enter your target keyword into Google and scroll to the bottom of the search results page. You’ll see a section called “People Also Search For” that displays related search queries to your target keyword. You can also use tools like Google Autocomplete, Answer the Public, and SEMrush to explore related search queries.